app
local
eco
[◐] problem
Taking care of the crops is what organic farmers love most. But struggling to figure out how to sell them seems like an unnecessary extra effort for many farmers. So how do we take the burden off of them and make it so that customers are the ones who pick up products straight from the farm?
The answer is “Crops” - a start-up that connects organic farmers with consumers, enabling the former to focus on what they love doing, without getting wrapped up in the logistics.
Created specifically for those who nurture agrobiodiversity on their farms, fields and orchards. And for those who want to appreciate this work.
[◑] solution
The goal of the project was to create a visual identity - accessible to both metropolitan customers and small-scale producers in rural areas. Inclusive and familiar, yet with a modern look. The app itself is meant to be simple and clear, in order to shorten the path from farm to fork as much as possible.
[●] my role
In this project, I was responsible for both the creation of the visual identity – from logo, through font pairing and colors, to the app design as well. My tasks included also UI design.
The color palette I have chosen is bright and pastel, which brings a sense of freshness and sunny, vibrant vibe.
When it comes to UI design, I created an app prototype with key views.
505-200-318
